Sunday, February 7, 2010
The new campaign for Mars UK
Mars UK owns the branding for various sweets in the UK Market and this particular campaign focusses on Maltesers. In two days we shot various vignettes of 10 seconds and 5 seconds each that viewed together will make up a story about a Hand knocking on the door where all the Mars products live and then the hand chases a Maltesers packet through various situations until it finally catches Maltesers on a Golf Course. For the commercials one of our local FX companies (CFX) that specialises in prosthetics and devices built us a Hand that could be worn by a perfomer. because the hand was lightweight and totally pliable the perfomer was able to run, walk and even ride a skateboard while in the Hand suit.
Again the commercial was shot using the RED Camera in a documentary style to add realism to a totally unrealistic situation.
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