Pantene Hair Test

Taking one of the print Ads for Pantene and developing it into something that moves is not a very easy task. So tests were required to see if the ideas would work. Tomorrow we shoot with a 35mm camera but for today we test on HD.

We are not going to shoot on HD fir various reasons ranging from quality of image to the need to shoot quite a lot of footage in slow motion. Although some of the HD cameras are able to shoot high frame rates there are questions regarding reliability and quality so we shoot on 35mm: tried, tested and reliable.